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GUND, the oldest stuffed animal manufacturer in the U.S., was founded by German immigrant, Adolph Gund in Connecticut in 1898. Gund was one of the first to design and produce teddy bears, in the early 1900s. In 1907, Jacob Swedlin, got an entry level job at GUND. When Gund retired in 1925 with no children of his own, he sold the business to Swedlin. GUND has been a family business ever since. Bruce Raiffe, grandson of Jacob Swedlin, joined the company in 1977 and became the company's president in 1993 and has been leading Gund since then.
The GUND company was responsible for many innovations now popular among toy manufacturers, including Gund’s now trademarked understuffing technique, which makes Gund teddy bears especially soft and huggable.
The famous Gotta Getta GUND advertising campaign led to the company's recognition as a leading consumer brand. GUND is known worldwide for its top quality, soft and huggable plush designs. Freebears.com is proud to be a Gund Diamond Dealer. All of our Gund bears come with a 100% satisfaction guarantee.
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